Following up on yesterday's blog post about Axe's marketing genius, I'd like to give some thought to an article that I came across while researching Axe. The article belongs to a web site called Blackademics, and the title of the article is entitled Is Axe's "Dark Temptation" Really White Fetishization of Blackness?

This article recounts the commercial for Axe's Dark Temptation chocolate body spray, and discusses whether or not the ...

When's the last time you wanted to use a body spray, huh? It's really not something a guy tends to use - so when Axe came out with a body spray for men, it seemed like it should have been an uphill battle to convince men to use a product that (in the United States) is more often than not associated with women.

When Axe first started to flood the TV waves with their ...