Rushkoff's book is a battle cry not against capitalism, as many will misconstrue it, but against corporatism, and the actions of corporate America that bleed the common American dry of their culture and freedom.

Rushkoff brings up early on the very real idea that corporations attempt to blur the line between what is factually important in American life and what is manufactured. He states:

"This fundamental blurring of real life with its commercial counterpart ...