I first learned of Douglas Rushkoff while watching his speech segment on the Disinformation: The Series DVD. In truth, I was waiting for Grant Morrison’s turn, but decided to watch the first couple of speeches rather than fast-forward… and I’m glad I did.

Since that first viewing, I’ve had the opportunity to see him speak in person, sit in on one of his NYU classes, and talk to him sporadically through email ...

In your own words, what is The Disinformation Company?

The Disinformation Company is based in New York, primarily, and also in Los Angeles, where I am. We publish books, we publish DVD's, we produce television shows, conferences, and live events… and we've been in existence for about eight years [as of April 1st, 2004].

If you had a mission statement, what would that be?

To promote information that doesn't ...