The King of all White Boys: Marketing & Design
When's the last time you wanted to use a body spray, huh? It's really not something a guy tends to use - so when Axe came out with a body spray for men, it seemed like it should have been an uphill battle to convince men to use a product that (in the United States) is more often than not associated with women.
When Axe first started to flood the TV waves with their ...
Sometimes, inspiration is more important than planning; and a lot of times that inspiration directly wipes out all the best laid plans. That's what happened with this very web site.
I had took several weeks determining a plan of action to move forward with a redesign. I even "designed it in public" to get reader-generated feedback. In the end, I had incorporated a lot of the elements that I wanted to - and through some ...
I was always relatively happy with the web design of my site. Despite the large amount of orange (my favorite color), it didn't seem to overpower the viewer, as the content was always placed in a semi-transparent white div element. While the expanded content of the site definitely made the layout a little obsolete, the color scheme was always something of which I was fond. The browns nicely balanced out the oranges, and gave ...
After musing over the redesigned home page wireframes, I was feeling pretty positive that I liked the direction things were going. I mocked up the rest of the wireframes in Balsamiq and began to look at the various changes that needed to be made in order to accommodate the additional content. From breaking apart the writing section, to possibly adding an interviews sections, to completely removing the technology resume in favor of just linking to ...
After reviewing issues with the current home page and attempts to simply update it, I decided to try to look at things more from the ground level.
The first thing I decided on was to take advantage of my social network accounts. I wanted to give people easy access to the rest of my presence on the web; but at the same time, this allows me to lay a bit of claim to my online ...
The home page of a web site is used in different ways for different things, depending on what the web site is. Magazine or blog sites will have featured articles or recent posts, while social networking sites will only have marketing flavor to entice customers; but what should a personal web site have?
Some personal web sites are loaded with pictures on the home page. Others have 'about me' copy. Still others contain excerpts from ...
In thinking about the redesign for my web site, my first attempt was to keep most of what I had and just better organize it. With bringing the Mad Ghoul web site content over, I thought I could get away with just creating a "projects" navigation link and stuff that web site, as well as information on Key 64, inside that page.
I fired up Balsamiq Mockups and started playing around with my layout a ...
As many of you might have noticed, I've been consolidating web sites recently in an effort to bring more focus into my work and promote a more personal brand. Not that long ago, I folded my weblog (The King of all White Boys) into my personal web site, and it almost immediately began to feel cluttered. With the prospects of folding my first major web project (The Mad Ghoul) into it as well, I ...